Market share of SVOD providers in Australia 2023, by revenue
In 2023, Netflix had an estimated market share of 32 percent in the Australian subscription video-on-demand (SVOD) market, based on revenue. Disney+ had a market share of 17 percent, almost as high as Australian competitor Foxtel. Disney+ was launched in late 2019 and quickly made its mark on the global SVOD industry, and the Australian market was no exception.